The New Year represents new beginnings and a time for change. Therefore, The Midnight Mission (TMM) had decided to update its exterior signage with a new brand. The signage, which debuted on January 15, displays an uplifting side of TMM. It now represents a light where people are able to come to for help and support.
The sign, which can be spotted from miles away, is already being noticed by many people on Skid Row and by people within surrounding areas. TMM hopes that the rays displayed on the signage will now reach every member of the community.
The new signage was also accompanied by a fresh coat of paint, courtesy of program participants giving back. The new signage is being debuted at a time when TMM’s centennial is about to be celebrated. Since 1914, TMM has been a home to many Skid Row residents and has helped many of these residents gain self-sufficiency.
For employees and guests of TMM, the new signage represents a celebration of past achievements and a motivation for future efforts.
Check out the photo album on our Facebook page!
To get involved and volunteer, please contact our Volunteer Center at (213) 624-9258 x1242.