Board, Senior Staff


Mark Liberman


Liberman is former President and CEO of the Los Angeles Tourism and Convention Board, where he served from 2003 to 2012, leading the organization in its efforts to market and sell Los Angeles worldwide.  Prior to joining LA Tourism, Liberman spent over 34 years with United Airlines, moving to Los Angeles in 1995 to become United’s Vice President, North America – Western Region.  His previous roles with United Airlines included serving as Vice President – Latin America, based in Miami, Florida, where he launched United’s Latin American Division in 1992; and Vice President of Services Planning and Vice President of Reservations and Ticket Sales at United’s world headquarters in Chicago.  Liberman has served as a Commissioner to the California Travel and Tourism Commission and is on the boards of the Alzheimer’s Association – Southern California Southland Chapter and the Los Angeles Sports & Entertainment Commission.